Yusuf Memon
Seasoned Marketing Professional with 14+ Years in B2B & B2C Marketing | Specializing in Digital Transformation, E-commerce Growth, and Strategic Branding
Yusuf Memon
Summary:
Dynamic Marketing Professional with 14+ years of experience across B2B and B2C sectors, renowned for driving significant market share growth and generating impactful revenue results. Specialized in executing holistic 360° marketing strategies that have consistently achieved high ROI, including boosting market share by over 20% and launching successful e-commerce platforms generating over $1M in revenue. Expert in leveraging digital advertising and social media on platforms like Google and Meta to maximize brand engagement. Known for a results-oriented approach, combining creative vision with strategic foresight to excel in dynamic environments. Skilled in effective communication and collaboration, adaptable problem-solving, and leading high-performing teams.
Education:
Master of Business Administration (MBA)
Major: Marketing | Himalayan University, India | From June 2017 to May 2019
Skills:
- Digital Marketing Expertise
- Brand Management
- Product Marketing
- Trade Marketing
- Data Analysis and Insights
- Strategic Planning
- Project Management
- Customer Focus
- Creative Thinking
- Leadership and Team Management
- Budget Management
- Communication, Media and PR
- Adaptability and Resilience
- Tech-savvy
Soft Skills:
- Effective Communication: Skilled in coordinating with cross-functional teams and stakeholders, clearly articulating complex strategies.
- Problem-Solving: Adaptable and resilient, capable of quickly assessing challenges and devising innovative solutions.
- Team Leadership: Proven ability to build and lead high-performing teams, fostering a collaborative and growth-oriented culture.
Work Experience:
Marketing Manager
WAFI Industrial (Division of WAFI Group), Dubai, United Arab Emirates
(From August 2022 to November 2023)
- Spearheaded the formation and leadership of a marketing team, crafting and executing detailed marketing plans for 3 subsidiaries (TCTI, Compass and CRAiG BRAGDY DESIGN), implemented integrated digital campaigns resulting in a 50+% increase in brand visibility
- Directed a complete re-branding of Compass, encompassing visual identity and a new website, boosting online presence by 250% and customer engagement by 50%, illustrating a direct impact on market perception and user interaction
- Developed new responsive and user-centric website for Compass adding more than 700% of content, trackable custom tags, live chat, and an e-commerce platform, significantly enhancing user experience and sales capabilities
- Executed advanced Search Engine Optimization (SEO) strategies, catapulting key pages to Google's 1st SERP, and boosting organic traffic by over 300%, 1000%+ growth in search impression and record no of organic clicks
- Launched and managed highly optimized and targeted Google and Facebook Ad campaigns, slashing cost-per-click by 30% while elevating lead generation by over 200%
- Conducted comprehensive competitive analyses to refine marketing campaigns across multiple channels, optimizing exposure, engagement, and conversions, significantly outperforming industry benchmarks
- Created innovative marketing collaterals, including a pioneering catalogue with QR codes and engaging videos, all in-house, saving significant costs and enhancing brand awareness
- Strengthened social media presence, boosting Facebook and Instagram engagement and followers by over 1000% through strategic content marketing and targeted paid advertisements, vastly expanding our digital footprint
- Coordinated the company’s successful participation in Big 5 Dubai 2023, overseeing booth design, product presentation, and team coordination, resulting in industry recognition
Marketing Manager
KLUDI RAK, Ras Al Khaimah, United Arab Emirates
(From March 2017 to August 2022)
- Founded and steered the Marketing Department, leading a team of 3 to drive a 33% year-over-year increase in market share through strategic marketing initiatives
- Articulated brand attributes and launched integrated ATL/BTL campaigns, substantially raising brand awareness and distinguishing the brand in the marketplace
- Expediently introduced innovative products by employing best practices in product marketing, keeping all stakeholders informed and engaged
- Transformed marketing materials with photo-realistic images and multimedia content, significantly enhancing audience engagement and brand recall
- Supported trade partners with dynamic in-store branding and promotions, and innovative product displays, enhancing retail presence and customer engagement
- Formulated and implemented a comprehensive digital marketing strategy, doubling online visibility and increasing customer inquiries by 150%, showcasing the strategy's effectiveness
- Developed e-commerce website and enriched it by adding technical details, downloadable contents of over 1500 products and interactive 3D models, significantly improving user experience and sales conversion
- Boosted SEO and social media efforts, handled online listings and reviews; introduced a live chat feature, reinforcing customer relationships and elevating engagement across platforms
- Identified key trends & competitor strategies to refine our marketing approach, & leveraged insights to optimize product lineup, increasing customer acquisition and retention rates
- Drove promotional campaigns across digital platforms, achieving a 20% lower cost-per-acquisition and a 40% increase in conversion rates demonstrating effective cost management and target marketing
- Achieved a 66% surge in consumer leads through targeted programmatic advertising, showcasing the precision of our marketing tactics
- Managed Email/SMS and digital ad campaigns that significantly increased foot traffic and sales both online and in physical stores, setting new records
- Forged strategic partnerships with PR agencies, aligning on a cohesive brand message and communication strategy, notably amplifying brand reach and consistency across channels
- Led the execution of major regional exhibitions, successfully showcasing new products and interactive experiences, amplifying brand visibility and engagement
- Collaborated with diverse teams to meet strategic company targets, ensuring all marketing efforts were aligned with broader company goals
- Innovated business processes by automating technical datasheet and submittal generation, reducing sales staff workload by up to 70%
Assistant Marketing Manager
Forsan Ceramics, Rabigh, Kingdom of Saudi Arabia
(From August 2014 to January 2017)
- Built and led a dynamic marketing team to deploy omnichannel strategies, increasing leads by 70% and growing online user engagement by 300%
- Planned marketing initiatives, and launched the company’s website, attracting 50K+ visitors in the first year enhancing brand visibility
- Leveraged cutting-edge industry trends to develop a high-tech AR app, enabling users to visualize products in real space, markedly enhancing customer interaction and engagement
- Elevated brand awareness and lead generation through strategic management of both internal and external campaigns, employing targeted content across multiple platforms
- Supervised the design and implementation of comprehensive customer communication plans, including advertising and sponsorship, significantly improving market reach and customer engagement
- Formulated and executed marketing communication strategies for both new product launches and rebranding of existing ones, enhancing market penetration and brand loyalty
- Devised and deployed online marketing plans with effective SEO and social media strategies drastically improving online presence and engagement metrics
- Conducted market and product research through surveys and analysis, informing the creation of annual marketing plans that aligned with organizational objectives and delivered measurable growth
- Managed various local & international exhibitions, effectively showcasing novelty products and technologies, significantly enhancing brand exposure and generating valuable leads
Senior Marketing Executive
RAK Ceramics, Ras Al Khaimah, United Arab Emirates
(From July 2008 to June 2014)
- Launched RAK Ceramics' digital marketing initiatives by establishing social media presence, overseeing the development of corporate and brand websites, mobile applications, and smart solutions, and managing social media marketing efforts
- Crafted and implemented a digital marketing strategy under budget by 15%, developing the award-winning app “RAK’s Smart Design” achieving a 300% ROI within the 1st year
- Collaborated with design team to produce engaging marketing collaterals for 30+ product launches, resulting in a 30% surge in online downloads
- Produced cinematic product videos and installed advanced touch-screen devices with customized app in all 10 showrooms across the UAE, enhancing customer interaction
- Conducted in-depth competitor analysis to gauge the impact of our marketing tactics and refine our strategy for maximum effectiveness
- Coordinated with cross-functional teams of creative and technical experts to ensure project goals were met efficiently and effectively
- Analyzed marketing campaigns using key metrics and performance indicators and developed marketing plans based upon extensive research and prospects targeted
- Collaborated extensively with the trade marketing team to align strategies and amplify brand presence across channels
- Led email and SMS campaigns that boosted customer base by 20%, achieving open rates and conversion rates 30% above industry average
- Developed a range of marketing materials, including corporate videos and presentations, leveraging top-tier design software to communicate brand messaging
- Successfully conducted employee training programs for sales team to develop their skills
Software and Web:
Vector/Motion Graphics
Major Vector, Motion Graphics Software, Plug-ins & Tools
(Illustrator, After Effects, Corel Draw, etc.)
(Illustrator, After Effects, Corel Draw, etc.)
Publication
Most Publication Software
(InDesign, QuarkXpress, etc.)
(InDesign, QuarkXpress, etc.)
Photo/Video Editing
Major Photo/Video Editing & Compositing Software, Plug-ins & Tools
(Photoshop, Premiere Pro, etc.)
(Photoshop, Premiere Pro, etc.)
3D Graphics
3D Graphics and Rendering Software
(3DS Max, VRay, etc.)
(3DS Max, VRay, etc.)
Office
Microsoft Office, Acrobat
(Word, Excel, PowerPoint, etc.)
(Word, Excel, PowerPoint, etc.)
Website Development & SEO
WordPress, Magento
(Static, Dynamic & E-commerce)
(Static, Dynamic & E-commerce)
Accomplishments:
- First in Middle East to design a touch-screen app for tiling layouts, deployed on 36” device and installed across UAE in 2012
- First in industry in the region to build a mobile app for AR sanitary ware in 2015
- Incorporated e-commerce functionality with 650% additional products on existing website - which generated 1,000,000+ USD in revenue in 2020
- System-generated technical datasheet and online technical submittals in 2022
Awards:
- 'The Honorary Award' by KLUDI RAK in 2020
- 'The Best Employee' by KLUDI RAK in 2018, 2019
- 'Silver Award' in Innovation category by the Asian Customer Engagement Awards in 2014
Languages:
English
Read, Write, Speak, Listen
Proficiency: Advanced/Native
Proficiency: Advanced/Native
Hindi
Read, Write, Speak, Listen
Proficiency: Advanced/Native
Proficiency: Advanced/Native
Gujarati
Read, Write, Speak, Listen
Proficiency: Native
Proficiency: Native
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